Prices of cigarettes are cheaper in Pakistan compared to other countries in the region, according to Capital Calling, a network of academic researchers and professionals.

Citing various reports, the network states that cigarettes sold for $1.21 in Pakistan are priced at $3.03 in India, $2.62 in Bangladesh, and $5.91 in Sri Lanka.

The report highlights that Pakistan has a higher number of smoking-related deaths in the region, attributing it to the availability of tier 2 cigarettes priced as low as 0.77 USD per pack. This affordability makes the population more vulnerable to smoking.

The network commends the government for increasing the Federal Excise Duty (FED) on tobacco through a mini-budget in February. This move aimed to raise taxes on tobacco and discourage its consumption among the youth. Anti-tobacco activists have stated that the policy has begun to show positive effects. However, multinational companies have already started lobbying the government to roll back the taxes, using the pretext of illicit cigarettes.

Multinational tobacco companies have exaggerated the presence of illicit cigarettes in Pakistan, claiming it to be as high as 40 percent. However, numerous research studies have debunked this claim, showing that the share of illicit tobacco is actually 18 percent. Activists argue that multinational companies mislead the government to make cigarettes even more affordable.

Shariq Khan, an anti-tobacco activist and CEO of Chromatic Trust, highlights that over 1200 children in Pakistan start smoking daily, and the number of smokers is increasing. He applauds the government for raising the FED on cigarettes but cautions against retracting the taxes under pressure from multinational companies. He points out that cigarette prices are regularly revised upwards worldwide, whereas in Pakistan, taxes have only been increased after four years.

The tobacco industry is causing a loss of over Rs615 billion to the national exchequer in terms of diseases like cancer, as well as resulting in 337,500 deaths annually, according to IHME's Global Burden of Disease 2019. Anti-tobacco activists urge the government to take measures to curb the supply of smuggled cigarettes in the local market.