In a significant stride towards economic growth and international collaboration, the export of pink salt has acted as a catalyst for a substantial foreign direct investment amounting to $200 million, reported 24NewsHD TV channel.

A Memorandum of Understanding (MoU) has been inked between the Pakistan Mineral Development Corporation (PMDC) and a prominent American company, signifying a crucial partnership in the realms of trade and commerce.

The signing ceremony for the historic MoU was attended by the Managing Director of PMDC and the CEO of the American company, demonstrating the commitment to mutual cooperation. The accord paves the way for the establishment of a state-of-the-art Modern Pink Rock Salt Crushing and Packaging Facility, earmarked exclusively for the purpose of salt export. The plant is set to be situated within the confines of the special economic zone in the Mianwali district, ensuring a strategic location for optimal operational efficiency.

The MD PMDC expressed confidence that this landmark venture will not only bolster Pakistan's presence in the international market but also contribute significantly to the global market for pink salt. With an estimated $12 billion market share for pink salt worldwide, the MD PMDC envisions a substantial contribution to this lucrative sector. The annual export potential of one and a half million tons of pink salt underscores the scale of opportunity that this collaboration aims to exploit.

As part of its strategic vision, MD PMDC is determined to carve out a prominent niche for itself in the competitive global market. The high-quality pink salt, proudly bearing the name of Pakistan, will be positioned as a premium product in the international market, thereby enhancing the country's reputation as a reliable source of exceptional mineral resources.

The establishment of this cutting-edge pink salt facility also underscores the broader efforts of Pakistan to promote industrialization and economic diversification, fostering a conducive environment for foreign investment and technological advancement. With the MoU serving as a testimony to the nation's commitment to growth and innovation, the stage is set for a new era of economic prosperity through collaborative ventures in mineral exports.

 Reporter: Awais Kiyani