Renowned Sufi music icon Abida Parveen has reached a remarkable new milestone by being featured on the iconic Times Square billboard in New York City.

Known for its vibrant digital billboards and bustling atmosphere, Times Square is one of the world’s most visited destinations, making this achievement particularly significant for Parveen.

Abida celebrated for her powerful singing and spiritual devotion, has garnered a devoted following both in Pakistan and internationally.

Her recognition extends beyond her home country, marking her as one of the greatest Sufi vocalists of all time.

This honor adds to Parveen’s distinguished career, which includes receiving the Presidential Pride of Performance Award and the Nishan-e-Imitiaz in 2021.

 

 

 

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The global acknowledgment of Pakistani artists is becoming more common, as seen when Spotify featured folk singers Mai Dhai and Talal Qureshi on a Times Square billboard in October 2023.

Parveen’s appearance on this world-famous stage underscores her significant impact and enduring legacy in the realm of Sufi music.