News

PSL international media rights see a 41 per cent increase

By News Desk

January 31, 2024 06:19 PM


The HBL PSL international media rights have seen a significant rise in value as TransGroup FZE acquired the rights for the ninth and tenth editions of the T20 league. There has been a significant 41 per cent increase in the rights’ value compared to the previous years.

A total of six parties took part in the bidding process, including ARY Communications/Myco, IMC (also known as GEO), SuperSport, Willow TV (also known as Times Internet) and Flow Sports.

TransGroup FZE won the rights for all regions except Pakistan, including TV broadcast and live-stream.

Previously, the international rights were sold for both FTP and HBL PSL together, but currently the international rights were sold for HBL Pakistan Super League only.

Naila Bhatti – League Commissioner said: “The HBL PSL has made a record-breaking sale of international media rights which shows the attraction of the HBL PSL in overseas territories across the world. The HBL PSL continues to grow by leaps and bounds outside of Pakistan as well.”

Rao Usman Hashim – COO TransGroup said: “TransGroup is proud to have acquired the global media rights for the HBL Pakistan Super League ninth and tenth editions. TransGroup, as Pakistan’s largest sports business group, has a rich history of supporting and standing behind HBL PSL from the very first season; and has always endeavoured to deliver maximum value for the PCB and the HBL PSL franchise teams."


News Desk


Most Read

  1. Foreigners safe after suicide-bomber targets their van in Karachi Foreigners safe after suicide-bomber targets their van in Karachi
  2. Finance minister rules out further rupee devaluation Finance minister rules out further rupee devaluation
  3. Mehar Bano and Mamya Shajaffar’s bold dance videos invite public's wrath Mehar Bano and Mamya Shajaffar’s bold dance videos invite public's wrath
  4. Iran shoots down several drones as Israel ‘launches’ attacks Iran shoots down several drones as Israel ‘launches’ attacks
  5. Solar panel rate sinks massively in Lahore Solar panel rate sinks massively in Lahore
  6. LHC orders steel mill demolition over pollution LHC orders steel mill demolition over pollution

Opinion

  1. Insights into the Pakistan Stock Exchange's Recent Record High Triumph
    Insights into the Pakistan Stock Exchange's Recent Record High Triumph

    By Zulfiqar Ali Mir

  2. IMEC to sabotage CPEC
    IMEC to sabotage CPEC

    By Dr Asif Channer

  3. 1947 TO FORM 47
    1947 TO FORM 47

    By Dr Asif Channer

  4. Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....
    Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....

    By Ali Ramay

  5. Global race: China will reduce its unnecessary expenses
    Global race: China will reduce its unnecessary expenses

    By Ali Ramay

  6. Channer Pir: The Great Saint of Cholistan
    Channer Pir: The Great Saint of Cholistan

    By Dr Asif Channer