Selena Gomez stepped out radiating confidence and polish as she unveiled her Rare Beauty products at Ulta over the weekend, just four months after marrying music producer Benny Blanco.
The 33-year-old entrepreneur showed off her legs in a sharp black blazer-style mini dress, pairing the tailored look with sheer black tights and pointed-toe heels. The thigh-skimming dress was buttoned and cinched with a dramatic ruffled floral detail at the waist, adding a touch of flair to the otherwise sleek silhouette.
Her sleeves were softly scrunched, and she styled her jet-black bob straight with a precise middle part, tucking the front sections behind her ears. Hoop earrings completed the refined yet playful ensemble.
Sharing photos from the launch on Instagram with her 415 million followers, Gomez wrote: "Get in, we’re going to Ulta!!!!"
She followed up with: "I’m so excited that @rarebeauty is now available at all @ultabeauty stores!"
Gomez went on to highlight the charitable component of the rollout, adding: "I’m even more excited that you can add a donation in-store this month only to support mental health.
'Proceeds go to the Ulta Beauty Charitable Foundation + the Rare Impact Fund (and how special that it’s the first time they’ve done this with a brand!!!)."
She later shared an Instagram Stories message that read: "So grateful for the opportunity to share our products."
The expansion had first been announced in early January. In a joint Instagram post with Ulta, the caption declared: "IT’S HAPPENING."
It continued: "On February 1, Rare Beauty is coming to every @UltaBeauty near you. We can’t wait to meet even more of you, welcome new friends, and share what we’ve been building together."
The post closed with: "See you soooon," accompanied by a white heart emoji.
Gomez launched Rare Beauty in 2019, and the brand has since become a powerhouse, reaching a valuation of $2.7 billion last year, according to Fortune magazine.
Beyond her beauty empire, Gomez continues to balance acting and music. She stars in Hulu’s hit series Only Murders In The Building and remains active in the recording studio.
Last year, she and her husband Benny Blanco, 37, released a collaborative album inspired by their relationship titled I Said I Love You First.
The couple tied the knot on September 27 in Santa Barbara. In November, Gomez reflected on the early days of marriage during an interview with Zane Lowe, describing the experience as "a dream."