Pakistani actress and television host Mishi Khan has voiced her disappointment over the quality and theatrical performance of local Eid film releases, questioning why some movies fail to stay in cinemas even days after their premiere.
Took to her Instagram handle, Mishi sharing her candid thoughts on the current state of Pakistani cinema and her recent plans to watch multiple Eid releases.
Speaking in the clip, she said:
“I had planned to complete a hat-trick. Yesterday I watched ‘Zombied’, today I wanted to watch Psycho, and tomorrow I planned to watch ‘Luv Di Saun’. I thought I would spend three days enjoying different films. But only ‘Zombied’ is still playing. They told me Psycho is no longer showing, and ‘Luv Di Saun’ has already been taken down. Why was it removed so quickly?”
The actress went on to question the quality of films being produced, arguing that audiences deserve a cinematic experience that feels larger than life.
“Why do people make such poor films that they disappear from cinemas right after Eid? At least ‘Zombied’ is still running because it has something good in it. Many films lack a strong story, memorable music, or entertainment value. When people go to the cinema, they want to disconnect from everyday life for two hours. They want romance, music, beautiful visuals, and engaging dance sequences.”
Mishi further remarked that cinema-goers spend a significant amount of money on tickets and refreshments and therefore expect a worthwhile experience in return.
“If audiences are going to watch the same kind of content they already see on television dramas, then why would they spend Rs1,000 to Rs1,200 on a ticket and even more on snacks? A cinema outing can easily cost Rs2,500 to Rs3,000 per person.”
Expressing her frustration, the actress urged filmmakers to invest more effort into creating compelling and entertaining films rather than relying on repetitive formulas.
Her remarks have sparked debate online, with many social media users agreeing that Pakistani cinema needs stronger storytelling, better production values, and more innovative content to consistently attract audiences to theatres.
Mishi Khan's comments come at a time when the local film industry continues to grapple with challenges related to audience turnout, competition from digital platforms, and the demand for high-quality cinematic experiences.