In a major policy shift, Instagram has introduced a new restriction that allows only users with at least 1,000 followers to access its live streaming feature.
The move has sparked mixed reactions, with smaller creators expressing frustration while the platform claims it aims to "improve the live streaming experience."
Previously, any Instagram user—regardless of follower count—could broadcast live.
However, the Meta-owned platform has now updated its eligibility criteria, restricting live streaming to public accounts with 1,000+ followers.
What Changed?
Private accounts, even those meeting the follower threshold, will still be barred from going live.
Users with fewer followers have reportedly received notifications stating, "Your account is not eligible for live streaming. We’ve updated the requirements—only public accounts with 1,000+ followers can broadcast live."
Instagram confirmed the change was intentional, not a bug, and part of efforts to "enhance live content quality."
Backlash from Small Creators
Many emerging influencers and casual users have criticized the move, calling it unfair to growing creators who relied on live streams to engage audiences. Some argue this favors already-established accounts, making it harder for newcomers to build a following.
Following TikTok’s Footsteps?
The policy appears inspired by TikTok, where only accounts meeting certain follower thresholds can livestream.
Similarly, Facebook requires at least 100 followers for live access. This suggests a broader social media trend toward prioritizing verified or popular creators for live features.
What’s Next?
While Instagram hasn’t clarified if exceptions (like verified users) will apply, the change signals a shift toward curated live content. Smaller creators may now need to focus on growing their audience or explore alternative platforms like YouTube Live or Twitch.