Veteran Pakistani actress Shagufta Ejaz has opened up about her successful transition from acting career to daily vlogging. The actress also shared how vlogging has helped her build a deeper connection with fans beyond the television screen.
During her latest appearance at interview, she shared the heartwarming and practical reasons that inspired her to start her own YouTube channel, which has now gained massive popularity among fans.
Shagufta candidly explained that the idea came from her son-in-law, Ali Hamza, who was already a daily vlogger. She noticed his incredible fan following whenever they went out. Even though she was a famous actress, people would approach her just to pass messages to "Ali Bhai."
This made her realize that being a YouTuber brings a unique kind of stardom, offering an instant connection and prompt responses from viewers.
The actress highlighted how YouTube allows people to relate closely to her personal life. She proudly mentioned that she is widely loved across social media for her portrayal of motherhood.
She has also shared emotionally that many young viewers comment, "I wish our mother was just like you." This deep connection motivated her, as a responsible citizen, to use the platform to share life lessons with the world.
She has also shared a sweet story about how her channel began. Her very first video was a simple recipe for "Chana Daal," filmed by Ali Hamza.
In the beginning, her daughter Aniya edited the videos. After Aniya got married, Her's youngest daughter, Eman, took over the job, and Shagufta jokingly mentioned that she used to pay her.
The interview took a humorous turn when Shagufta explained how she eventually learned to edit videos herself so Eman could focus on her busy studies.
Once she learned the skill, Eman effectively lost her editing job. The host jokingly laughed that Eman "cut off her own feet" (apne paon py kulhari marna) by teaching her mother, a joke that Shagufta happily agreed with.
Fans highly admire Shagufta Ejaz for her down-to-earth nature and authentic family bonds. Her transition to a relatable digital creator has made her channel a favorite for genuine life lessons and heartwarming moments.