Actor Stephen Baldwin is beaming with pride after daughter Hailey Bieber finalised a billion-dollar deal to sell her skincare brand, Rhode, to elf Beauty.
Speaking on The Adam Carolla Show, the 59-year-old actor opened up about the 28-year-old model and entrepreneur’s journey to building a brand that's now valued at $1 billion.
"It took her three years," Baldwin emphasised. "What, did you think that was just some rotten tomatoes journey?" he joked, highlighting the dedication behind her success.
Baldwin praised Hailey’s commitment to authenticity, noting that she turned down earlier cosmetic offers. “She actually wanted the product to use herself,” he said, adding that Rhode “wasn’t just BS” where she slapped her name on a label.
The actor also pointed out that Rhode's success is rooted in quality. “People are responding to it,” he said. “It actually works as hydration and all of that.”
Stephen, who is also father to 32-year-old Alaia Baldwin, said he prefers not to interfere in his children’s careers: “I let my kids do what they’re doing. And if they want to throw a boomerang at me, I’ll call them back.”
Proud of both his daughters, Stephen shared, “I’m blessed that my two daughters married two great guys,” referring to Hailey’s husband, pop star Justin Bieber, and Alaia’s husband, producer Andrew Aronow.
No matter how big their achievements, Stephen Baldwin says family and honesty remain at the centre. “In the wake of whatever their success is, their dad remains the same… You’re going to tell your daughter the truth.”
Hailey Bieber’s billion-dollar milestone marks a major moment in her career, and her father couldn’t be more supportive.