Kylie Jenner has sent fans straight back to the early 2000s after unveiling a bold new campaign for her latest fragrance, COSMIC INTENSE and the look is unmistakably Britney Spears–coded.
The 28-year-old beauty mogul turned heads by slipping into a skintight red latex catsuit that closely mirrors the iconic outfit worn by Spears in her legendary Oops… I Did It Again music video from 2000. The resemblance was impossible to ignore, with fans quickly flooding social media with side-by-side comparisons.
In the sultry ad shared on Instagram, Jenner is seen cradling an oversized bottle of the fragrance while flaunting her curves in the glossy ensemble. Her long dark hair is swept back dramatically, while her flawless makeup features glowing skin and a bold red pout — further amplifying the Britney throwback vibes.
“COSMIC INTENSE ❤️,” Kylie wrote in the caption, before offering fans a deeper look into the inspiration behind the scent.
“When creating this, I kept thinking about how to make my favorite parts of COSMIC even more irresistible,” she explained. “I wanted richer vanilla, more warmth, and that creamy softness that stays with you. This fragrance is the next chapter of my cosmic universe and it’s one I’m so proud of… just in time for Valentine’s Day.”
The Kardashians star also revealed that COSMIC INTENSE will officially launch on January 21 via KylieCosmetics.com, before hitting Ulta Beauty stores on January 25 — a release that already has fans counting down.
Others were quick to highlight the Britney homage, with several fans posting screenshots from Spears’ original music video to underline just how closely Kylie’s catsuit matched the pop icon’s legendary costume.
The response online was instant and enthusiastic. Sister Khloé Kardashian showed her support with a string of red heart emojis, while fans praised both the fragrance concept and Kylie’s daring look. “As a vanilla lover, I’m so excited,” one follower wrote, while another commented: “My Valentine’s Day is officially sorted.”