Success queen Hania Aamir has found herself at the centre of a conversation about celebrity influence with content creator and strategist Moiz Qazi examining why she appears to be everywhere when it comes to major brand campaigns.
In a video by Qazi pointed to Hania’s growing presence across television commercials, billboards and digital campaigns and questioned why brands continue to place such heavy focus on a single celebrity.
He took out the point that from a brand manager’s perspective, choosing Hania makes strategic sense, considering her massive social media following, cross border popularity and the ability of her to connect with audiences across different age groups.
However, Qazi also raised a wider question about celebrity marketing with giving an explaination that brands can sometimes spend millions trying to capture people’s attention while their actual products become secondary to the celebrity endorsing them.
Hania herself responded to the conversation with a pointed observation and quoting "It is interesting how concerned people become about brands and their marketing when the success in question belongs to a woman."
The discussion also pumped reactions in the comments with many agreeing with Qazi’s analysis while also offering a fair criticism of the debate.
Several users pointed out that women often face far more scrutiny over their commercial success and brand presence, while male celebrities are not questioned with the same intensity when they dominate advertising campaigns.
Qazi, himself defended his stance on the debate with another explanation.