It’s been over a decade since Google Glass was first introduced—a device that seemed ahead of its time, and one we’ve grown a bit nostalgic about. In our initial 2013 review of the Explorer Edition, we called it “a beta product from the future.” We boldly predicted that Glass would be “a category-defining product” and the template for future devices of its kind. However, we may have overestimated its potential back then. After years of being marketed primarily as an enterprise device, Google Glass was quietly discontinued in 2023, with only a few observers taking note. Yet, in the decade between those two moments, both virtual reality and smart glasses have evolved significantly, with smart glasses now becoming a staple on the market. It looks like Google is preparing to re-enter this space soon.
According to Bloomberg, Google is in the final stages of negotiations to acquire AdHawk Microsystems Inc. for $115 million, which includes an additional $15 million in future payments tied to AdHawk reaching specific performance goals. AdHawk, a Canadian startup focused on eye-tracking technology, has gained significant backing from major companies like Samsung, Intel, HP, and Sony. While the deal isn’t finalized yet and could still fall through, Bloomberg’s sources indicate that it’s expected to be completed this week. The acquisition signals that Google is not just dipping its toes back into the mixed reality waters—it’s diving in headfirst.
Smart Glasses for Everyone
While Google seems focused on reviving Glass in some form, it’s also making a return to virtual reality. In 2024, Google unveiled Android XR, a new operating system designed specifically for VR devices. The company is developing this OS in collaboration with partners like Qualcomm and Samsung. Samsung is set to launch its own VR headset, Project Moohan, in late 2025, which will run on Google’s XR OS.
Though virtual reality is getting most of the attention and marketing, smart glasses are also gaining traction. Many companies, both large and small, are rolling out devices with "smart" features. We're excited to see how this technology evolves, but even so, we're not fully convinced the current offerings justify the price just yet. In January, we conducted a poll of Android Police readers, and with nearly 1,000 votes, opinions were divided. While 37% of respondents expressed no interest in AR glasses, 24% said they’re intrigued but waiting for something more impressive. Maybe Google’s upcoming innovations will help fill that gap and give people the growth they’re hoping to see in the market.