Former England football captain David Beckham is reportedly set to earn around £19 million through major endorsement deals linked to the upcoming FIFA World Cup, highlighting the enduring strength of his global brand years after retirement.
According to reports, the fifty year old star has secured partnerships with several major companies ahead of the international tournament scheduled to take place in the United States.
The agreements are said to include collaborations with brands such as Lay's, Bank of America, Verizon and sports merchandise company Fanatics.
Industry insiders say Beckham’s influence has continued to grow globally, particularly in North and South America, partly due to his involvement with Inter Miami CF, the Major League Soccer club he co owns.
His playing career in Spain with Real Madrid also contributed to his strong international fan base.
According to sources, Beckham is expected to appear in advertising campaigns for major brands including McDonald's and Adidas during the tournament period.
He will also attend World Cup events as a former England captain and ambassador for several of his commercial partners.
Despite retiring from professional football in 2013, Beckham remains one of the most marketable athletes in the world.
His post playing career includes collaborations with global brands across fashion, lifestyle and sport, as well as his long standing charity work with UNICEF.
The former midfielder, who played in three World Cups for England national football team, has successfully transformed his sporting legacy into a powerful business empire that continues to expand through international partnerships and media ventures.