Pakistani television actress Sumaiyya Bukhsh has candidly revealed that her appearances alongside popular YouTuber Rajab Butt brought her more recognition than years of work in the television industry.
In a viral video, Sumaiyya can be heard acknowledging the sudden rise in her popularity after appearing in two vlogs on Rajab’s family entertainment channel.
“Jhoot nahi hai, seriously. Saat saal ho gaye, lekin in do vlogs mein aane ke baad main zyada famous ho gayi hoon,” she remarked.
Sumaiyya’s candid observation has sparked discussion online about the growing influence of digital creators and family vlogging in Pakistan, particularly when compared with the reach of conventional television entertainment.
The actress has been associated with the Pakistani television industry for nearly a decade and has appeared in several mainstream drama serials, including Khushi, Behroop and Chamak Damak.
Despite her extensive acting experience and appearances in numerous television projects, Sumaiyya admitted that her recent collaboration with Rajab Butt helped her connect with a much wider online audience.
Sumaiyya’s association with Rajab Butt is not limited to vlogging. The actress is also reportedly part of the content creator’s upcoming film, which is currently in production.
Her recent appearances on his channel have introduced her to a new segment of viewers who may not have closely followed her television work before.
Social media users have pointed out that a single appearance in a popular YouTuber’s vlog can generate considerable visibility for an established actor. The discussion has further underlined how collaborations between television personalities and digital creators are increasingly becoming an effective way to reach new audiences.