The much-anticipated Pakistan-India cricket match in the upcoming Asia Cup 2025 has sent advertising and sponsorship prices soaring to unprecedented levels, according to Indian media reports.
According to a report, the rates of sponsorship and advertising in the Asia Cup 2025 have skyrocketed.
The rate for a 10-second television advertisement during the Pakistan-India match has surged to INR 1.6 million, while a full advertising package is priced at INR 44.8 million.
The co-presenting partnership has been valued at INR 180 million, with the co-powered package available at the same rate.
Associate partnerships have been set at INR 1.3 million, while digital advertising packages for co-presenting and highlights partners are priced at INR 30 million each.
Indian media also noted that rights holders are anticipating record viewership for the Asia Cup, reflecting the immense popularity and high stakes of the India-Pakistan clash.
It is pertinent to mention that the Asia Cup 2025 will begin with a Group B fixture between Afghanistan and Hong Kong on September 9.
A total of eight teams, divided into two groups, will vie for the prestigious title. Fierce rivals Pakistan and India are placed in Group A, alongside UAE and Oman, while Group B features Bangladesh, Afghanistan, Sri Lanka, and Hong Kong.
Pakistan will open its campaign against Oman on September 12, followed by the blockbuster match against India on September 14. Their final group-stage game is scheduled for September 17 against the UAE.