Justin Bieber has made history at Coachella, and he did it entirely on his own terms.
According to foreign media outlets, following the news of the superstar headlining the 2026 festival, sources have confirmed that Bieber secured a record-breaking paycheck of more than $10 million.
The two-weekend deal makes him the highest-paid performer in the event's history, over performers like Beyoncé, Lady Gaga, Kanye West and The Weeknd.
Unlike most of the artists, who rely on powerhouse agencies to broker deals, Bieber negotiated directly with Goldenvoice, the festival's promoter.
An Insider said, “It's a groundbreaking move for a headliner, and it's something he built entirely on his own.”
He continued saying that “between headlining Coachella and the success of Swag, it's clear this is the start of an exciting new era for Justin — one where he's fully in the driver's seat.”
The reports suggest that Bieber's fee surpasses $5 million per weekend, a figure that puts him well above past Coachella payouts.
Crucially, Bieber won't be handing over a chunk to an agent, a departure from the norm that leaves him with one of the most lucrative festival deals ever struck.
Although Coachella never reveals how much they pay artists, speculative reports online have surfaced over the years for past acts.
Bad Bunny, who was one of the headliners for 2023’s Coachella, allegedly got paid $5 million, per the Trapital Podcast.
Meanwhile, The Weeknd reportedly asked for $8.5 million, and Ariana Grande is said to have taken home $8 million.
Billboard previously reported that Beyoncé made somewhere between $8 to $12 million for headlining in 2018.
A year prior, The New Yorker reported that Lady Gaga, Kendrick Lama,r and Radiohead each earned $3-4 million for their performances in 2017.