Jannat Mirza stepped onto the HSY runway at the 23rd Sunsilk HUM Bridal Couture Week 2025, but her appearance quickly became the talk of social media due to her perceived lack of confidence on the ramp.
Gearing up for the Lahore runway in style, the TikTok sensation donned HSY’s Haveli collection, a tribute to the grandeur of Mughal courts with opulent fabrics, intricate hand embroidery, and regal silhouettes.
While the collection itself was praised for celebrating heritage and craftsmanship, netizens focused on the TikToker’s performance.
Social media reactions ranged from “Fazool” to shocked disbelief: “What…he chose Jannat Mirza?” accompanied by a laughter emoji.
Others commented that the showstopper appeared confused or lacked confidence, dubbing it a “flop TikToker show.”
The event, powered by Union Developers & Leather Galleria with Rose Petal as an associated partner, highlighted both the glamour of Pakistan’s bridal fashion and the unpredictable reactions when social media stars enter traditional fashion spaces.
Following the backlash, Jannat Mirza released a video message, stating that she had initially thought the walk would be easy. She added that she found it challenging due to the heavy outfit, lighting issues, and other minor concerns that she couldn’t fully describe. However, she emphasised that despite these difficulties, she had a fun and enjoyable experience.