Sheheryar Munawar is stepping into the director’s chair for the first time as he prepares to direct a drama serial under the newly launched production banner, 3’s Entertainment.
The upcoming serial will mark not only his directorial debut in television but also serve as the flagship drama for the production house.
3’s Entertainment is a collaborative venture between ARY Digital Network’s CEO Salman Iqbal, his wife Sonya Khan, and Sheheryar Munawar himself.
While relatively new, the banner has already dipped its toes into storytelling with two telefilms – Badru Chacha Ka Makan and Jahan Nain Tara Rehti Hai – and both of which earned praise for their creative narratives and high production values.
Now, with Sheheryar Munawar at the helm, the company is ready to expand its slate with a full-fledged television drama — a move that has fans excited and industry insiders curious.
Known for his acting prowess in hits like Parey Hut Love, Zindagi Gulzar Hai, and Aasmanon Pay Likha, Sheheryar is no stranger to compelling narratives. However, his move behind the camera signals a new chapter in his evolving career.
Though details regarding the cast, title, and storyline of the upcoming drama are being kept under wraps for now, expectations are high given Sheheryar’s cinematic sensibilities and eye for aesthetics.
His past work in film direction, such as the short film Prince Charming starring Mahira Khan and Zahid Ahmed, was critically acclaimed .
The involvement of Salman Iqbal, a media mogul with a strong grip on Pakistan’s entertainment landscape, adds credibility and backing to the venture.
With ARY’s distribution and marketing muscle, the drama is likely to enjoy a prime slot and extensive reach.