Apple is expected to introduce an advanced version of its voice assistant Siri in mid-February, as the iPhone maker steps up efforts to strengthen its artificial intelligence capabilities ahead of a broader overhaul later this year.
According to Bloomberg’s Mark Gurman, the update is set to incorporate Google’s Gemini AI models, in line with announcements made in June 2024, enabling Siri to perform more complex tasks by accessing users’ personal data and on-screen content, the report said.
The February release is viewed as a precursor to a larger AI upgrade expected to be unveiled at Apple’s Worldwide Developers Conference (WWDC) in June, signalling a phased rollout of the company’s next-generation AI strategy.
According to the report, the upgraded Siri will be more conversational, adopting an interaction style similar to popular AI chatbots such as ChatGPT.
The assistant may also operate, at least in part, on Google’s cloud infrastructure, reflecting Apple’s increasing openness to external AI partnerships.
The development comes at a time when Apple has faced internal challenges in advancing its AI roadmap.
In 2025, the company’s AI division reportedly fell short of internal expectations, prompting renewed collaboration with Google and reports of the departure of Apple’s long-time AI chief, John Giannandrea.
Industry experts say a Gemini-powered Siri could mark a significant step forward for Apple, narrowing the gap between traditional voice assistants and more advanced AI-driven digital helpers, as competition intensifies across the technology sector.