Rapper Badshah has admitted that his decision to buy a 12 Indian-crore Rolls-Royce Cullinan was driven by impulse, revealing that the thrill of owning one of the world’s most expensive luxury SUVs faded almost immediately.
Badshah, who is widely known for his lavish lifestyle and love for premium possessions, became one of the few Indians to own a Rolls-Royce Cullinan last year.
The ultra-luxury SUV places him in an elite club that includes billionaire Mukesh Ambani and Bollywood superstar Shah Rukh Khan.
In a recent interview with Curly Tales, the rapper reflected candidly on the purchase and the mindset behind it.
Speaking about the Cullinan Series II, which costs upwards of ₹12 crore in India, Badshah said, "I think buying the car was very impulsive. Jaldi se decide kar liya ki aaj lena hai (I decided quickly that I will buy it today). Badshah Wali feeling hai. It's a good car. 10-15 minute raha tha uska high (The high of buying the car lasted for 10-15 minutes), and then you are like what next?"
The confession offered a rare glimpse into the emotional aftermath of luxury spending at the highest level, with Badshah acknowledging how fleeting the excitement can be even after acquiring something most people can only dream of.
Known for surrounding himself with high-end watches, limited edition sneakers, designer jackets, and a fleet of luxury cars, Badshah also explained why he feels compelled to chase the most premium products on the market.
In the same interview, he shared that his motivation comes from a desire to own the very best in technology and design. "Mera mann karta hai ki jo bhi best hai technologically wo mere paas ho (I wish to have all best things technologically). Log kehte hai naa ki best gadi hai (When people say it is the best car). So I want to have all those things," he said.
While the Rolls-Royce Cullinan remains a symbol of elite success and status, Badshah’s remarks suggest that even a ₹12 crore impulse buy cannot guarantee lasting satisfaction, highlighting the brief nature of luxury-driven highs at the top of the fame and wealth ladder.