Pakistani social media influencer Kashaf Ali has hit back at several social media pages for using her old pictures from her Shan-e-Ramadan appearance alongside her recent photographs, claiming that the posts were deliberately designed to provoke public reaction and target her personal choices.
Taking to Instagram, the content creator shared a video in which she addressed the controversy and explained that she had appeared on Shan-e-Ramadan during her O Levels because of her genuine passion for Urdu poetry.
Kashaf recalled that she had been interested in Urdu literature from a young age and used to read books such as Shahab Nama by Qudrat Ullah Shahab. She also revealed that she had won two competitions during her appearance on the Ramadan transmission.
However, she clarified that her recent statement was not about her love for poetry or her achievements on the programme, but rather about the way some Pakistani social media pages had used her old pictures.
According to Kashaf, one of the pages described her as “once a simple girl in Shan-e-Ramadan” who had now become a “modern and well-known influencer.”
Questioning the narrative, Kashaf said such a description should not be viewed as praise, arguing that the comparison was being used to create a particular impression about her transformation.
The influencer further addressed assumptions that she changed her appearance or dressing choices after moving abroad.
Kashaf clarified that she has never worn a hijab and stressed that she has always exercised her own autonomy when it comes to deciding what she wants to wear.
“I’ve always been someone who has exercised her autonomy to wear whatever she wants,” she said, rejecting the idea that living abroad had somehow caused a dramatic transformation in her personality or appearance.
Kashaf then accused the pages of deliberately using her old and new pictures to “instigate” the public, particularly at a time when discussions surrounding violence against women remain a serious concern.
She also criticized the pages’ response when she personally contacted them. According to Kashaf, some of the pages told her that they had not written the captions in a particular way and could not be held responsible for the comments made by social media users.
Rejecting the explanation, she argued that the pages were aware of the impression their posts could create.
“No, you know very well what you’re doing,” Kashaf said, questioning the intentions behind putting the photographs together.
In the caption accompanying her video, Kashaf reiterated that she has always been outspoken about her opinions and has worked her way forward through hard work.
She alleged that some Pakistani pages had attempted to launch a “malicious campaign” against her through what she described as manipulative tactics intended to incite the public.
Kashaf specifically named dekhopk, republic.pk, fetchpakistan and voiceup_pakistan, saying they had used her pictures in posts comparing her past and present.
She also tagged leftistan2.0 and the Digital Rights Foundation, requesting action against the pages and urging them to report the content.
Kashaf further questioned why discussions around women’s clothing continue to attract such attention, especially in the current social climate.
“It’s 2026 and we’re making headlines of women’s clothes,” she wrote, highlighting what she described as the irresponsibility of focusing on a woman’s appearance and clothing choices.
She concluded her message by thanking her followers for taking the time to listen to her concerns.
Following her post, social media users filled the comments section with messages of support, with many backing Kashaf’s stance on personal autonomy and criticizing the practice of juxtaposing women’s old and recent photographs to invite public judgment.
The controversy has once again sparked discussion around the way social media pages frame women’s appearances, personal choices and perceived transformations over time.