Japan premium melons go for $24,800 after virus slump
A Japanese man shows a pair of Yubari Melons which was sold for 2.7 million yen (about 25,000 USD) during the season's first auction at Sapporo Central Wholesale Market in Sapporo City, Hokkaido Prefecture.–AFP
"This year's recovery in price can be seen as a result of buyers looking to encourage people by putting in higher bids," a wholesale market official told AFP.
The successful bidder was a local manufacturer of baby food, whose president said he hoped the purchase would spread a bit of a good cheer.
"Although there's still plenty of negative news, I hope this can help people smile and overcome the coronavirus pandemic," he told national broadcaster NHK.
Seasonal fruit offerings in Japan routinely attract massive sums from buyers seeking prestige and plenty of free publicity.
In 2019, a pair of Yubari melons went for a record five million yen but the price plunged to just 120,000 yen last year, with growers blaming the virus for keeping away rich bidders eager to outdo each other.
The melons come from Hokkaido, the country's northernmost main island and a popular tourist destination.
The region is currently under a virus state of emergency along with nine other areas including the capital Tokyo.