Pakistani clothing brand Zara Shahjahan known for its vintage fashion launched its latest wedding formal collection “Humraaz” fuming up the netizens for promoting boldness.

The collection is an ode to love; defined by the intimacy of shared secrets, between lovers and friends, featuring models Eman Suleman and Sauban Umais.

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Fashion designer Zara Shahjahan represents the pinnacle of craftsmanship, unsurpassed quality of fabrics and attention to detail. The brand is considered luxury and niche as it falls in the higher end of the spectrum for its bridals, unstitched and it’s ready to wear lines. 

Right after the pictures popped up on social media, the audience was furious enough to respond. The netizens bashed the clothing line for promoting vulgarity in the name of style as the pictures shows the model wearing a deep neck outfit. Also their inappropriate pose in photoshoot invited massive backlash. The netizens also stated that we should boycott such brands who are normalizing vulgarity. 

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A post shared by Zara Shahjahan منزل (@zarashahjahanbride)

View this post on Instagram

A post shared by Zara Shahjahan منزل (@zarashahjahanbride)

View this post on Instagram

A post shared by Zara Shahjahan منزل (@zarashahjahanbride)