Worldwide celebrated singer Justin Bieber has reacted to his wife Hailey Bieber’s significant achievement in her entrepreneurial career as her beauty line, Rhode, joining in a billion-dollar acquisition agreement with e.l.f.
Bieber announced this mind-blowing update through an Instagram upload by sharing a series of pictures giving a sneak peek at her beauty brand journey, which was started in 2022. She wrote in the description box: “ When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode. I found a like-minded disruptor with a vision to be a different kind of company that believes in big ideas and innovation in the same way that I do and will help us continue to grow the brand. I feel invigorated, excited and more ready than ever to step into an even bigger role as Chief Creative Officer, and Head of Innovation of rhode as well as strategic advisor to e.l.f. Beauty.
Thank you to the amazing rhode team who have helped me build over the years. I couldn’t have done it without all of you. And to our rhode community, thank you for being the most supportive and for being on this journey, this next chapter is going to be even more incredible together! As I’ve said, this is only the beginning.”
Her better half, singer Justin Bieber, quietly celebrated the wonderful achievement of wife through reposting her announcement to his Instagram Stories.