Pakistan Army Friday responded strongly to a negative social media campaign over the issue of an army helicopter crash in Quetta earlier this week.

Six army officers including Corps Commander Quetta Lt Gen Sarfaraz Ali martyred in the incident when their helicopter crashed due to bad weather while they were returning after overseeing flood relief efforts.

In a statement issued on Friday, military’s media wing Inter Services Public Relations (ISPR) said the regretful social media campaign after unfortunate helicopter crash on August 1 has caused deep anguish and distress among Shuhada families and Rank & File of the Armed Forces.

The ISPR statement added that while the whole nation stood with the institution in this difficult time, certain insensitive quarters resorted to hurtful and derogatory comments on social media which is unacceptable and highly condemnable.