Juggun Kazim’s ‘Mujhy viral na karna’ remark resurfaces after cleanliness video sparks debate
Pakistani actress and television host Juggun Kazim is once again making headlines after her latest cleanliness awareness video from Nathia Gali sparked discussion across social media.
Juggun recently posted a video on Instagram from a hiking trail in Nathia Gali, where she expressed disappointment over the large number of plastic bottles, food wrappers and other rubbish left behind by visitors.
Taking to Instagram, she shared the video with the caption:
"We travel to beautiful places to escape the mess.
Let's not leave our mess behind for someone else to clean up.
Take your memories.
Take your photographs.
Take your garbage too.
— JK"
Through the caption, Juggun urged tourists to enjoy Pakistan's beautiful destinations responsibly and leave them as clean as they found them. She reminded visitors that protecting the country's natural beauty is everyone's responsibility and encouraged them to dispose of their waste properly instead of leaving it behind.
Visibly upset in the video, she urged tourists to stop throwing garbage in scenic areas and instead carry their waste until they find a proper dustbin. She also pointed out that while many people complain about Pakistan's condition and environmental issues, they often fail to practice basic civic responsibility by cleaning up after themselves.
Although her tone was emotional and direct, Juggun later admitted that she sounded harsh and apologized for her frustration, saying the condition of the beautiful tourist destination had genuinely upset her.
Juggun shared the video to encourage people to protect Pakistan's natural beauty and adopt cleaner habits. However, instead of focusing only on her message, many social media users also started discussing the way she delivered it.
The conversation soon shifted to one of Juggun Kazim's previous interviews, where she spoke about the harmful effects of viral culture on mental health. During that interview,
she had remarked that she would rather suffer from a virus than become "viral," even jokingly saying, "Give me poison, but don't make me viral." Her comments reflected her frustration with how easily private moments are turned into internet content, often exposing people to unnecessary criticism and online abuse.
Following her latest cleanliness video, many users revisited those remarks. While some found the situation ironic, others defended Juggun, saying raising awareness is very different from having a private moment recorded without consent.
The video has since sparked fresh debate over social media activism.