EU regulator bans Meta's use of personal data for behavioural advertising

Published: 04:20 AM, 2 Nov, 2023
EU regulator bans Meta's use of personal data for behavioural advertising
AFP

 

The European Data Protection Board said Wednesday it had adopted a binding decision that will result in Facebook and Instagram owner Meta being banned from using the personal data of user for targeting advertisements.

The order will "impose a ban on the processing of personal data for behavioural advertising on the legal bases of contract and legitimate interest across the entire European Economic Area," the EDPB said in a statement posted on its website.

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