The State Bank of Pakistan will launch Asaan Mobile Account (AMA) tomorrow (Monday) to facilitate remote account opening under branchless banking, reported 24NewsHD TV channel.

According to the central bank press release issued on Sunday, the SPB on Monday would launch a new initiative, Asaan Mobile Account, developed under the National Financial Inclusion Strategy with an aim to bring further ease in remote account opening under branchless banking. 

The Asaan Mobile Account will facilitate the customers to open and operate their accounts in the comfort of their homes without having to visit the branches with any of the participating branchless banking providers.

The solution has been developed through the collaboration of SBP, Pakistan Telecommunication Authority (PTA), National Database and Registration Authority (NADRA), 13 Branchless Banking (BB) Providers, all Cellular Mobile Operators (CMOs) and Virtual Remittance Gateway (VRG). For AMA, the branchless banking providers and cellular mobile operators are collaborating to deliver an interoperable platform, allowing any Pakistani to open an account with a bank.

According to the SBP press release, the AMA will play a crucial role in reaching out to the low-income segments that do not have access to the internet. Moreover, AMA will be a perfect conduit to onboard women customer segments as well.