HSY named Designer of the Year at LUX Style Awards 2025

Pakistani designer Hassan Sheheryar Yasin’s latest milestone reinforces his standing as one of Pakistan’s most influential creative forces.

At the LUX Style Awards 2025, HSY was honoured with the title of Designer of the Year, a recognition that adds another historic moment to a career spanning over three decades.

For 32 years, HSY has remained at the forefront of Pakistani fashion, shaping its couture identity while presenting local craftsmanship, culture and design sensibility on global platforms.

His work has consistently reflected a balance between heritage and modernity, making him a defining voice of Pakistani couture both at home and abroad.

Following his LSA 2025 win, HSY’s focus now shifts to the upcoming Bridal Couture Week, where his much-anticipated collection, Haveli, will take centre stage. Rooted in cultural storytelling, the collection aims to translate tradition into fashion through carefully considered design narratives, continuing his long-standing approach of weaving history and identity into couture.

The award also comes at a pivotal moment in HSY’s professional journey. The designer is preparing to unveil The World of HSY, an ambitious venture born from the expansion of the iconic HSY Mansion.

Beyond the runway and ateliers, HSY has also been engaging with broader national conversations.

Fresh from participating in the National Security Workshop, he collaborated with senior military officials and bureaucratic leadership, reflecting an increasingly multidimensional role that extends beyond fashion.

His involvement underscores how cultural representation and creative industries intersect with national identity on larger platforms.

Three decades into his career, HSY’s journey reflects consistency, discipline and an unwavering commitment to Pakistani fashion.