Sehar Timings Mar 29 - Ramazan 18

Lahore
LHR
04:36 AM
Karachi
KHI
05:12 AM
Islamabad
ISB
04:38 AM
Peshawar
PWR
04:42 AM
Quetta
QTA
05:07 AM

News

Joining hands for a plastic-less future

February 16, 2020 02:24 AM


Waste Busters (WB) has partnered up with L’Oréal Pakistan for the beauty brand’s Brandstorm 2020 – an annual global competition for undergraduates and graduates – based on the theme ‘Build A Plastic-Less Future In The Beauty Industry’.

While this year’s competition promotes ecological awareness among the youth by challenging them to come up with skincare, hair care and beauty products using little-to-no plastic, WB has officially joined hands with L’Oréal to help them collect, sort and recycle plastic waste while on university grounds. The partnership provides the latter an assurance and authentication that the waste is being recycled, while the former takes forward its vision and encourages the students on campus to collect and deposit the waste at the kioske they installed. On the deposit of five plastic bottles, students were given an option between being treated to free blow dry/hairstyling or get a printed t-shirt.

While sharing his thoughts on the partnership, CEO of Waste Busters Asif Farooki said, “I am delighted that we have gotten yet another great opportunity to further the cause of spreading awareness on waste management among the young minds of today. We noticed that students not only collected waste on the campus but also brought in bottles from home to help us recycle. It is truly inspiring to see them actually taking waste hazard seriously and wanting to do their part in getting the issue under control.”

The two-day activity reached IBA Main Campus (Karachi) on 12th February before concluding at LUMS (Lahore, 3-4 Feb) and NUST (Islamabad, 6-7 Feb) earlier this month. WB was able to collect an impressive number of plastic bottles at all the universities – 2,300, 3,700 and 2,550, respectively. The end goal of WB, one of the most prominent waste management companies in Pakistan is to help masses realise the importance of waste management and switching to eco-friendly alternatives.



Most Read

  1. Man murders young sister by smothering her with pillow in Toba Tek Singh Man murders young sister by smothering her with pillow in Toba Tek Singh
  2. Aitchison College students, parents stage protest against principal’s resignation Aitchison College students, parents stage protest against principal’s resignation
  3. Five Chinese among six killed in Shangla suicide bombing Five Chinese among six killed in Shangla suicide bombing
  4. Maaz Safder regrets 4-year relationship with wife Saba Maaz Safder regrets 4-year relationship with wife Saba
  5. Sahiba meets her father for the first time Sahiba meets her father for the first time
  6. Four terrorists killed as attack on Turbat Naval Base thwarted Four terrorists killed as attack on Turbat Naval Base thwarted

Opinion

  1. IMEC to sabotage CPEC
    IMEC to sabotage CPEC

    By Dr Asif Channer

  2. 1947 TO FORM 47
    1947 TO FORM 47

    By Dr Asif Channer

  3. Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....
    Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....

    By Ali Ramay

  4. Global race: China will reduce its unnecessary expenses
    Global race: China will reduce its unnecessary expenses

    By Ali Ramay

  5. Channer Pir: The Great Saint of Cholistan
    Channer Pir: The Great Saint of Cholistan

    By Dr Asif Channer

  6. Literate the Religious Illiterate
    Literate the Religious Illiterate

    By Dr Asif Channer