Royal brand war? King Charles to launch new perfume amid Meghan Markle’s brand buzz
Is a royal brand war brewing between King Charles and Meghan Markle? While the Duchess of Sussex’s new lifestyle brand, "American Riviera Orchard," has been dominating headlines, the British monarch is making a strategic move of his own—launching a second fragrance in collaboration with the renowned British perfumer Penhaligon’s.
According to The Telegraph, King Charles' upcoming luxury perfume is inspired by his beloved gardens and is set to be released this summer. This follows the success of his first fragrance, "Highgrove Bouquet," which debuted in 2022 and was inspired by the lush gardens of Highgrove House, his private residence in Gloucestershire.
The timing of this launch has sparked speculation about whether the king’s venture is a response to Meghan Markle’s brand launch, which has been making waves in the media.
Unlike Meghan’s commercial brand, King Charles' fragrance—like other products from the Highgrove Estate—is expected to support charitable causes. The estate has long been known for selling organic goods, clothing, and gifts, with proceeds going to philanthropic efforts.
While the king may not be directly profiting from the fragrance, its success could help fund his charitable initiatives. Whether this marks the beginning of a brand rivalry within the royal family or simply a well-timed launch remains to be seen.