Pakistani content set to rule across the border once again

By: News Desk      Published: 02:14 PM, 18 Jul, 2020
Pakistani content set to rule across the border once again

ZEE Entertainment Enterprises Ltd (ZEE) has announced the return of its much-loved content brand Zindagi, on its digital entertainment platform, ZEE5.

Zindagi’s shows have been highly appreciated by audiences for its realistic appeal, superlative character portrayals, captivating performances and its ability to satiate the evolving content preferences of the viewers.

Catering to this strong level of global consumer demand, Zindagi is returning with a bigger promise to not only offer its rich original content library but to also create fresh new shows which will be thought-provoking, with a bold multicultural narrative.

Zindagi will offer a myriad mix of shows that are truly global in nature, ranging from family dramas to romance including Shehr-e-Zaat, Aunn Zara, Badi Aapa, Mastana Mahi, Main Abdul Qadir Hun, Noorpur Ki Rani and many other such realistic stories which are customized as per the tastes and preferences of the global audiences.

This eclectic mix of curated shows, featuring 1000+ hours of meaningful content, will be available for our global audiences on ZEE5.

Speaking on the announcement, Amit Goenka, CEO, ZEE5 said, “ZEE’s strength has always been in its ability to narrate unique stories, to connect with billions of audiences worldwide, and to offer different genres of content.”

He further said: “Zindagi has always been appreciated for its premium content offering and culturally rich stories from across the globe, which are far more attuned to the digital audience sensibilities. Zindagi’s universal content has a very strong appeal, and we are excited to offer this rich & engaging content library to the users of ZEE5, in India and across the world.”