Yumna Zaidi, the Sinf-e-Aahan actress's video was shared by celebrated celebrity makeup artist, Adnan Ansari, while she dunked her face in a bowl full of icy water. The trend started making rounds on the internet when supermodels from Hollywood shared the secret to keep their makeup afresh. Many makeup artists around the world use such tactics to allow artists' makeup to stay fresh and stick longer during their multiple hours of shooting.

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Ice Bucket Challenge History

Pertinent to note that Irish American hero Pat Quinn fought for an ALS cure until his death in 2020 at 37 from the disease, but the co-founder of the Ice Bucket Challenge will never be forgotten.  Empire City Casino in his Yonkers hometown hosted a challenge on Sunday, and Quinn’s father Pat spoke to the Irish Voice about his son’s legacy.

In 2014 America and, indeed, the world was captivated by the Ice Bucket Challenge, a great cause in which participants had buckets of water and ice dumped over their heads to raise much-needed funds for research into ALS, the deadly neuroskeletal disease for which there is no cure.

Celebrities, politicians, sports heroes, influencers and everyday people videoed themselves taking up the challenge, which quickly went viral and wound up raising a whopping $115 million for ALS research.  Eight years and significant medical advances later, the Ice Bucket Challenge has cooled in terms of global popularity, but its legacy very much lives on in Yonkers, the hometown of the initiative’s co-founder and forever hero, Pat Quinn.