EU moves against TikTok over child-targeted ads
The European Commission said the popular video-sharing app had one month to respond, saying "hidden marketing, aggressive advertising techniques targeted at children, and certain contractual terms in TikTok's policies" were of "specific concern".
It pointed to the use of online influencers to promote brands, but with the commercial intent hidden from young users.
In response, TikTok said it was no longer making virtual gifts available to under-18s and that all accounts belonging to under-16s were private by default.
Caroline Greer, director of public policy for TikTok Europe, said the company was engaging with the authorities in Ireland and Sweden and looked forward to "discussing the measures we've already introduced".