PIA to hold marketing conference on February 12 to boost revenue

Pakistan International Airlines (PIA) has decided to hold a marketing conference on February 12 as part of its key strategy to increase revenue and improve commercial performance.

According to sources, the national carrier will finalize its agenda during the conference, with discussions focusing on travel agents, revenue generation, commercial operations, mis-far issues, and cargo flights.

PIA offices across the country, including Faisalabad, will be assigned passenger targets for the year 2026 as part of the airline’s performance and revenue enhancement plan.

Sources said the conference will also deliberate on flight discounts, special offers, and marketing initiatives aimed at restoring passenger confidence in PIA and increasing overall passenger numbers.

The marketing conference is being seen as a significant step by the airline’s management to stabilize earnings and strengthen its market position amid ongoing financial challenges.