Justin Bieber claims Skylrk stands for love but viewers think otherwise

Published: 02:12 PM, 4 Sep, 2025
Justin Bieber claims Skylrk stands for love but viewers think otherwise

Justin Bieber said that his brand Skylrk is a reflection of his 'intimate relationships' and is built out of love and connection, but the netizens are just not having it.

Taking to his Instagram, the Baby hit-maker revealed that his new brand Skylrk is built on "honor and respect."

Reflecting on his fashion brand, which managed to get sold out within 24 hours after its first drop, Bieber said, "I would love to say @skylrk is a result of all of our hard work and intentionality. But if I'm honest," he said, "I think this company is just a reflection of my intimate relationships."

"Where we seek to understand each other sensitive to what each other is going through," he added.

Bieber went on to share his motto behind his brand, adding, "People love to separate work life and love life I believe there's one life And it's a love life."

"This company is built out of love, connection, honor and respect. Cultivating intimate relationships," the pop sensation remarked.

"Not favor for a favor," he concluded.

Where most of his fans admired him for his journey and the efforts he is putting in, others bashed him for being ‘overhyped’ and his brand for being ‘overpriced’.

Some also went ahead to question if the products were ‘ethically manufactured’ as he is talking about love and honor.

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