Kim Kardashian faces off against Kourtney in ‘Game of Gut Health’ Ad for Lemme
Kim Kardashian and her older sister Kourtney Kardashian went head-to-head in a courtroom showdown for a new, hilarious advertisement promoting Kourtney's wellness brand, Lemme. The ad, shared on Instagram by both sisters, sees Kim, 45, playing a high-powered prosecutor grilling Kourtney, 46, about Lemme’s Colostrum Gummies and Colostrum Liquid Liposomal, set to launch on November 6.
In the ad, Kourtney calmly sits on the witness stand while Kim accuses her sister of “gatekeeping” gut health secrets from the rest of the Kardashian-Jenner family. The playful courtroom drama references the sisters’ well-known real-life feuds, adding a comedic touch to the product promotion.
“This week, I found out she was working on Lemme Colostrum, and I waited, and waited, and waited,” Kim declares in the ad, accusing Kourtney of keeping the wellness line under wraps. Kourtney responds with humor, quoting a past fight from Keeping Up With the Kardashians: “Jealousy isn’t grounds for litigation,” and adds that Lemme Colostrum improved her gut health, immunity, and glowing skin.
The ad cleverly nods to Kim’s new Hulu legal drama All’s Fair, which premiered the same day. In the series, Kim plays Allura Grant, a divorce attorney at an all-female law firm in Los Angeles. The courtroom parody mirrors Kim’s role in the show, blending reality and fiction for fans.
Kim, who is also awaiting results from the California Bar exam, brings authenticity to her courtroom persona. The SKIMS founder has pursued law through a six-year apprenticeship and passed the “baby bar” in 2021. Now, she hopes to officially follow in the footsteps of her late father, Robert Kardashian, famed for defending O.J. Simpson.
The ad’s comedy peaks as Kim unveils an evidence board showing Kourtney carrying Lemme Colostrum bottles, prompting chaos in the courtroom. Kourtney casually pops a gummy and declares, “Let it be known, I feel incredible. Sue me!” Kim fires back, asserting that she “invented glow,” sending the courtroom into laughter and pandemonium.
With its mix of humor, sibling rivalry, and wellness promotion, the Lemme ad has captivated fans across social media, while cleverly aligning with Kim’s legal career journey and Hulu debut.