Faisal Abdul Ghaffar joins SSWMB’S “Safai Ke Safeer” campaign

The Sindh Solid Waste Management Board (SSWMB) has expanded its public engagement initiative “Safai Ke Safeer” by welcoming renowned businessman, social activist, and social media influencer Faisal Abdul Ghaffar as a Cleanliness Ambassador.

The campaign is designed to build stronger public participation in waste management by engaging influential individuals who can motivate citizens to adopt responsible behavior and contribute towards a cleaner and healthier urban environment.

Faisal Abdul Ghaffar is widely recognised for his active involvement in business, community welfare, and social networking platforms. He serves as Member Managing Committee of the Jetpur Memon Association, President District East All City Tajir Ittehad, Vice Chairman of the World Memon Business Forum, and Chairman of the Social Media Committee of the Jetpur Memon Association. His extensive engagement with business communities, social organizations, and digital audiences enables him to reach diverse segments of society.

Through his entrepreneurial activities, community service initiatives, and strong social media presence, Faisal Abdul Ghaffar has consistently advocated for civic responsibility and positive social change. SSWMB believes that his influence and outreach will help amplify messages related to cleanliness, environmental stewardship, and responsible waste disposal practices.

Speaking on the occasion, Faisal Abdul Ghaffar said, “Cleanliness is not merely a municipal responsibility; it reflects the character of a society. Every citizen, trader, institution, and community group has a role to play in protecting our environment. I am pleased to join this campaign and will use every available platform to encourage people to adopt cleaner and healthier habits.”

SSWMB Managing Director Tariq Ali Nizamani welcomed his participation and said that the Board is committed to building partnerships with individuals who have credibility and influence within society. He noted that meaningful improvements in urban cleanliness require public awareness, community ownership, and sustained behavioral change, and that voices like Faisal Abdul Ghaffar can help bridge the gap between institutions and citizens.