Italy's 1982 World Cup hero Paolo Rossi dead at 64
Rossi's wife Federica Cappelletti announced the death with a post on Instagram alongside a photo of the couple, accompanied by the comment "Forever," followed by a heart.
"There will never be anyone like you, unique, special, after you the absolute nothing....," Cappelletti also wrote on Facebook.
The cause of his death was not revealed but Italian media reported that Rossi had been suffering from "an uncurable disease".
Tributes were paid to 'Pablito', the star who was banned for three years for his part in a betting scandal, but returned to win the World Cup in Spain and the Ballon D'Or the same year.
Despite breaking in the early hours, Italian media splashed with the news, while social media lit up with tributes and "Paolo Rossi" was Italy's number one trending search item.
The news of his passing comes two weeks after the death of Argentina football legend Diego Maradona, winner of the 1986 World Cup.
- Bribery scandal -
Rossi won the hearts of Italian fans during the summer of 1982, when his goals dragged Enzo Bearzot's Azzurri to a third world title.
Italy started the tournament with three uninspiring draws before they came to life and marched to the title.
But Italy's sporting icon almost missed out on the tournament.
He was caught up in a bribery scandal and banned for three years in 1980, but after continually protesting his innocence was cleared to play after two.
A slight and sprightly winger who converted to centre-forward, Rossi had an uncanny ability to be in the right place at the right time.
He exploded onto the stage of the 1982 tournament with a hat-trick in the 3-2 defeat of Brazil.
In the semi-finals he scored both goals as Italy beat Poland 2-0, and he hit the opener in the 3-1 win over West Germany in the final.
Rossi finished top scorer in the tournament with six goals.
He was also a member of the Italy side that finished fourth in Argentina in 1978.
Along with Christian Vieri and Roberto Baggio, he holds the Italian record for nine goals scored in the World Cup.
He scored 20 goals in 48 appearances for Italy and was voted European Footballer of the Year in 1982.
- Heysel tragedy -
Born in Prato in Tuscany, Rossi made his professional debut at Juventus in 1973, but his initial two-year spell at the Turin club was blighted by knee injuries.
His first club successes were with Vicenza where he was the top scorer in Serie B with 21 goals in the 1976-1977 season, and helped the club into the top flight.
The following season Vicenza challenged Juventus for the league title and Rossi finished the season as top Serie A scorer with 24 goals.
He spent another season with Vicenza but following relegation he left for a loan spell at Perugia, becoming embroiled in the 1980 match-fixing scandal known in Italy as Totonero.
As a result, Rossi missed out on the 1980 European Championship, where Italy finished fourth on home soil.
After his suspension Rossi returned to Juventus, and the 1983-1984 season was his most successful at club level.
He formed a formidable partnership with Michel Platini and Zbigniew Boniek and accumulated trophies -- two Serie A, the Italian Cup, Cup of Cups, and European Supercup.
In 1985, Juventus won the European Cup amid the tragedy of the Heysel Stadium final, where 39 fans were killed, which was to be Rossi's last match with the 'Bianconeri'.
He went to rivals AC Milan for an unsuccessful season which wsa overshadowed by injury, as was his final season at Hellas Verona.
In 1987, aged 31, Rossi decided to turn the page after nearly 400 league games and 154 goals, and 48 caps and 20 goals for Italy.
After his career as a footballer, Rossi worked as a TV pundit.
"Such terribly sad news: Paolo Rossi has left us," said RAI Sport presenter Enrico Varriale.
"Unforgettable Pablito, who made all of us fall in love in that summer of 1982 and who was a precious and competent work colleague in RAI over recent years.
"RIP dear Paolo."
Rossi is survived by his wife and three children.