Masks are the new fashion statement

By: News Desk      Published: 02:38 PM, 11 Jun, 2020
Masks are the new fashion statement

The mask makeup trend holds the potential to continue after the COVID-19 outbreak, especially considering that wearing masks is already an everyday affair for the Pakistani public.

Masks are now a global trend with couture labels like Louis Vuitton and Fendi producing masks with their signature insignia.

In Pakistan, too, designer brands like Nomi Ansari, Shehla Chatoor and many others are experimenting with incorporating their own signature styles into masks.

With first-ever Pakistan’s virtual fashion week we got to see many designers showcasing their best outfits.

And one accessory that caught the eye and resonated with present times was the facemasks created by some of the brands.

Actress Ayesha Omar also dazzled in Chatoor’s floral embroidered cancan sharara skirt paired with a sleek backless stomach-baring long-sleeved blouse with Elizabethan ruffles and a matching mask which was a source of inspiration for many fashion freaks.

According to Edited, the digital retail tracking service, there has been an almost 40 percent increase in the number of masks offered by companies in the first quarter of 2020 compared to the end of 2019.

With more and more options on the market, it is no surprise that people are investing in breathable masks for the summer.

Almost all retailers have begun selling facemasks matching the design according to the colour of the customer dresses.

The fashion followers, both men, and women are thus delighted over the innovative step.

This fashion utility is not just confined to men and women but the option is available with the children’s clothing as well.

Earlier, when the coronavirus started to spread in the country and facemasks were termed mandatory to wear, they were available in just basic colours such as black or its darker shades or many bought the surgical ones.

However, the trend has taken a flip now and masks are available in different colours and patterns on roadsides as well.