‘Ajrak bedsheet into a Kurta’, Asma Abbas’ latest designs spark fierce trolling
Pakistani actress Asma Abbas is facing a fresh wave of social media trolling after showcasing her latest Ajrak-inspired clothing designs.
Asma, who runs her clothing label Asma Abbas Designs, recently shared promotional content featuring pieces from the new collection. The outfits prominently feature Ajrak-inspired prints and traditional patterns, but the designs quickly became a topic of discussion among social media users.
Several commenters described the collection as outdated, while others criticised what they considered unusual cuts and loud colour combinations. Some users also felt that the traditional prints did not blend well with the contemporary silhouettes.
One user wrote, “Ma’am, you have turned an ajrak bedsheet into a kurta.” The comment mocked the heavy use of Ajrak-style prints and suggested that the traditional pattern made the outfit look more like household fabric than a fashionable outfit.
Another commenter wrote, “All designers should just eat detergent powder.” The sarcastic remark added to the harsh criticism directed at the latest collection.
A separate user questioned Asma’s design choices and claimed that she appeared to be stuck in an old-fashioned style. The commenter also compared her work with that of lesser-known designers and argued that many were creating more modern-looking outfits.
The same commenter brought Asma’s daughter Zara Noor Abbas into the discussion, comparing Zara’s fashion choices with her mother’s designs. The user questioned the contrast between Zara’s modern personal style and the traditional aesthetic being promoted through Asma’s clothing brand.
Another social media user offered a different kind of criticism, suggesting that Asma should select a clear theme for each collection before working on the designs. According to the commenter, having a defined concept could make the overall styling more focused and balanced.
This is not the first time Asma Abbas’ clothing brand has faced criticism online. Her earlier traditional collection also attracted negative comments, with some users objecting to its bright colours, heavy embellishments, tassels and bold styling.
Despite the backlash, Asma has continued to promote her designs. In a message shared with her followers, she thanked customers for their love and orders and said her job was to make clothes that people could enjoy.
Her response showed that she remains focused on customers who appreciate her designs rather than allowing online criticism to stop her creative work. Asma has also spoken about her clothing venture as a personal project through which she can explore her interest in fashion and vibrant Pakistani aesthetics.
Her daughter, actress Zara Noor Abbas, has also defended her mother against online trolling. She criticized the tendency to target artistic expression and questioned the culture of attacking people simply because their creative choices do not appeal to everyone.
Asma Abbas remains one of Pakistan’s recognized television actresses and has appeared in popular dramas including Ranjha Ranjha Kardi, Chupke Chupke, Chaudhary and Sons, Radd, Mann Jogi, Baby Baji Ki Bahuwain and Dastak. She has also remained active in digital content and other creative projects.