News

Saudi oil giant Aramco to sponsor cricket s world body

October 14, 2022 04:58 PM


Twitter Share Facebook Share WhatsApp Share

Saudi Arabian oil giant Aramco is to sponsor major events organised by cricket's world governing body, the company said Friday, as the conservative kingdom took another big step into the global sports industry.

Saudi Aramco, one of the world's richest companies, will sponsor the International Cricket Council's upcoming men's and women's T20 World Cups and next year's one-day World Cup in India under a partnership deal.

Aramco, which scored record profits as oil prices surged following Russia's invasion of Ukraine, will also sponsor the World Test Championship final in Britain and player-of-the-match awards at all major tournaments.

The partnership to run until the end of next year "will connect Aramco with a global cricket audience of more than one billion cricket fans", the Aramco statement said.

No value was announced for the deal, which is the latest in a series of sports investments as Saudi Arabia tries to soften its austere image and diversify its oil-dependent economy.

The investments include F1, heavyweight boxing, the purchase of English Premier League football club Newcastle United and the breakaway LIV Golf tour, whose first event on Saudi soil started on Friday.

The Gulf state's expanding sports portfolio has drawn accusations of "sportswashing", or using high-profile events to distract from its human rights record.

Saudi Arabia and the United States, a long-standing ally, have publicly clashed this week over an OPEC+ cut in crude production after Washington complained it would boost Russia's income from oil.



Most Read

  1. Maryam Nawaz can wear uniform! Maryam Nawaz can wear uniform!
  2. Here is all about Madiha Rizvi’s second husband Here is all about Madiha Rizvi’s second husband
  3. Madiha Rizvi ties the knot again Madiha Rizvi ties the knot again
  4. Zara Noor Abbas inspired by Rani Mukerji Zara Noor Abbas inspired by Rani Mukerji
  5. Two patients die, injuries of 12 others multiplied after roof collapse at Gujrat hospital Two patients die, injuries of 12 others multiplied after roof collapse at Gujrat hospital
  6. Nazish re-shares fan stand over Babar proposal controversy Nazish re-shares fan stand over Babar proposal controversy

Opinion

  1. Legacy of Indian military subjugation in Kashmir
    Legacy of Indian military subjugation in Kashmir

    By Dr Ghulam Nabi Fai

  2. Islamabad becoming the hub of international diplomacy
    Islamabad becoming the hub of international diplomacy

    By Salim Bokhari

  3. Insights into the Pakistan Stock Exchange's Recent Record High Triumph
    Insights into the Pakistan Stock Exchange's Recent Record High Triumph

    By Zulfiqar Ali Mir

  4. IMEC to sabotage CPEC
    IMEC to sabotage CPEC

    By Dr Asif Channer

  5. 1947 TO FORM 47
    1947 TO FORM 47

    By Dr Asif Channer

  6. Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....
    Beijing wants to further highlight industrial sector in its country and take scientific innovation to new heights....

    By Ali Ramay