Twitter’s new owner Elon Musk has said that the social media company is holding off the relaunch of its blue check subscription service, a delay from his initial tentative timeline to bring back the service on the platform.

“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk said in a tweet. 

“Will probably use different color check for organizations than individuals.”

https://twitter.com/elonmusk/status/1594861031670820864

The coveted blue check mark was previously reserved for verified accounts of politicians, famous personalities, journalists and other public figures.

But a subscription option, open to anyone prepared to pay, was rolled out earlier this month to help Twitter grow revenue as Musk fights to retain advertisers.

Twitter had paused its recently announced $8 blue check subscription service, as fake accounts mushroomed and had said Twitter’s sought-after blue check subscription service will be relaunched on November 29.

Musk also tweeted that Twitter added 1.6 million users this past week, “another all-time high”.

https://twitter.com/elonmusk/status/1594865247323660290