Hailey Bieber shares unseen snaps as son Jack Blues turns one
Hailey Bieber is celebrating a milestone that has filled her home with joy, and this is the first birthday of her baby boy, Jack Blues.
The 28-year-old model and beauty entrepreneur took to Instagram to share adorable new photos with her son, whom she welcomed with her husband, Canadian pop star Justin Bieber, in August 2024.
The pictures quickly went viral as fans and well-wishers flooded social media with congratulatory messages for the young family.
In one photo, Hailey can be seen lifting Jack with a wide smile, while another shows her cradling him close, planting a tender kiss on his forehead.
Alongside the sweet snaps, the Rhode Beauty founder penned a touching caption: “1 year of you, my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified.”
Hailey and Justin Bieber’s journey into parenthood began after they renewed their wedding vows in Hawaii in May 2024, where they also announced they were expecting their first child.
Just three months later, baby Jack was born, bringing a new chapter of happiness for the couple who originally tied the knot in September 2018.
Since Jack’s arrival, Hailey has occasionally shared glimpses of motherhood with her millions of followers. Earlier this year, she revealed a sweet detail about how her son had grown; they had started enjoying the same meals together.
Posting on her Instagram Stories in June, she showed bowls of cottage cheese, chicken meatballs, eggs, and avocado, writing, “Jack and I eat the same lunches now.”
Ahead of her son’s birthday, Hailey also curated a list of 23 products that supported her through pregnancy and postpartum recovery.
From body oils and nursing bras to diaper creams and Rhode skincare essentials, she shared the items she described as “things I couldn’t live without,” hoping to help new and expectant mothers.
While Hailey has been documenting her motherhood journey, Justin Bieber has also embraced fatherhood with pride. Earlier this month, the Grammy-winning artist featured his wife and son in the music video for his track Yukon from his 2025 album SWAG.
The black-and-white video opened with touching visuals of Justin holding Jack on a boat.
The baby’s tiny legs could be seen splashing in the water as Justin laughed with him. Other clips showed the singer kissing his son’s toes, Hailey holding Jack in the water, and the family of three sharing quiet moments together.
The video was warmly received by fans who admired how Justin blended his personal and professional life, showcasing his new role as a father while maintaining his global stardom.
The couple’s latest posts about Jack’s birthday attracted widespread attention. Fans across the world, including in Pakistan, praised the Bieber family for sharing heartfelt glimpses of parenthood while maintaining dignity and warmth in the public eye. Many social media users commented that Justin and Hailey’s bond seemed stronger since becoming parents.
The photographs of Hailey’s affectionate moments with Jack also sparked an outpouring of love from celebrity friends, influencers, and fans who congratulated the family on completing one year of parenthood.