Social media star suffers terrifying collapse on livestream

Social media star Eugenia Cooney has sparked renewed concern after appearing to collapse on a livestream, a foreign media outlet reports.

During a make-up tutorial on TikTok, the 30-year-old influencer at first appeared disoriented by insisting she was 'okay', then slumped back on her sofa and seemed to begin gagging.

Eugenia, who has previously spoken about her struggle with eating disorders, then admitted to viewers she 'wasn't feeling that great' and blamed 'letting my stress get to me' before abruptly ending the stream.

The heartbreaking footage has since been seen by millions, and commentators have taken to social media to express concern.

Days later, Eugenia's close friend and influencer Jeffree Star, who boasts 7.9 million TikTok followers, admitted she was 'clearly not ok' and that viewers had 'no idea what she's going through'.

Based in Los Angeles, Eugenia shares fashion and beauty content with her 2.7 million TikTok followers, 720,000 on Instagram and 2.1 million subscribers on YouTube.

She rarely addresses her body or diet, but since she began posting on YouTube in 2013, viewers have repeatedly voiced concern over her extremely thin appearance.

There have even been petitions calling for her to be banned by social media platforms to force her to seek help for eating disorders.