Netizens boycott Netflix in Australia after sixth price hike 

Netflix is under fire in Australia after announcing its sixth price hike since 2015, sparking outrage among subscribers who are now threatening to boycott the platform for good.

From late September, Australians will pay more across all subscription tiers. The cheapest plan, Standard with Ads, will rise from AUD $7.99 to $9.99 per month.

The ad-free Standard plan will increase by two dollars to $20.99, while Premium subscribers will feel the steepest jump-up, three dollars to $28.99 per month.

Adding extra members will also cost more, with an additional AUD $1 hike per profile.

Social media platforms quickly filled with complaints from frustrated subscribers. “We’re going to witness piracy by the likes never seen before,” one user warned.
“Saw this yesterday and finally cancelled my membership of nine years,” another fumed. A third argued: “Corporate staff keep raising prices with no increase in content. Only voting with your feet matters.”

Emails sent by Netflix to subscribers confirmed the change, reading: “We’re updating your monthly price to $28.99 on September 25, 2025. Thank you for being a valued member since 2015.”

In response, a Netflix spokesperson said the company was adjusting pricing to reflect the “value” being delivered to members. “We offer a range of prices and plans to meet a wide range of needs. As we deliver more value to our members, we occasionally ask them to pay a bit more,” the statement read.

The backlash comes as Netflix continues to shift away from its budget-friendly beginnings. When the platform launched in Australia in 2015, its ad-free Basic plan cost just AUD $8.99, while the Premium tier was AUD $14.99, half of what it costs today.