North West steals the spotlight from mom Kim Kardashian at NikeSKIMS launch in Los Angeles

Kim Kardashian may have planned to turn heads at the launch of her NikeSKIMS collaboration, but it was her daughter North West who ended up capturing everyone’s attention.

The 44-year-old entrepreneur arrived at The Grove in Los Angeles on Friday to mark the grand opening of the first NikeSKIMS store — a celebration of her brand’s new partnership with sportswear giant Nike. Joining her for the big moment was her 12-year-old daughter, North, who made a bold style statement that quickly became the talk of the event.

North, whom Kim shares with ex-husband Kanye West, showcased her creative flair by stepping out in a casual yet striking look. She sported a graphic T-shirt paired with oversized basketball shorts and chunky boots. Her electric blue braids, oversized bug-eye sunglasses, and statement jewellery gave her outfit a playful edge — proving she’s already developing her own fashion identity.

Kim, known for her polished sense of style, opted for a more fitted and minimal aesthetic. She wore a body-hugging quarter-zip top tucked into cropped royal purple leggings, completing her outfit with flip-flop-style heels and futuristic goggle-inspired sunglasses. Her glossy, wet-look waves and soft neutral makeup kept her appearance sleek and refined.

The event also coincided with the official global launch of the NikeSKIMS collection on Nike’s website — a move that merges Kardashian’s shapewear empire with the athletic powerhouse’s legacy of performance wear.

Just days earlier, Kim hosted another launch party in New York City, where notable guests, including Martha Stewart joined the festivities. That event doubled as a mini fashion showcase, with Kardashian’s family — including Kris Jenner and her sisters — showing their support.

At the Los Angeles launch, however, it was clear North was the unexpected star of the show. Nearly as tall as her mother, she walked confidently by Kim’s side, smiling for photographers and charming fans who praised her vibrant energy and eye-catching style.

Observers online were quick to applaud North’s growing presence, calling her “the future of Kardashian fashion” and noting how naturally she commanded attention alongside her world-famous mom.