Saheefa Jabbar’s savage clapback at food vlogger sets social media on fire
Popular actress and entrepreneur Saheefa Jabbar Khattak and famous food vlogger Ahtisham Riaz have locked horns in a heated public spat, grabbing attention across the internet.
The controversy erupted after a video surfaced online in which Ahtisham Riaz expressed regret over promoting Saheefa’s pizza brand, stating, “Feeling shame on my own self why I have promoted your pizza brand.”
Saheefa was quick to respond, firing back with a sharp and unapologetic tone. Questioning his claim, she asked when he had actually promoted her business and accused him of leveraging her café’s popularity to boost his own reach.
She further challenged him by asking why, if he was so ashamed, he continued to follow her on social media adding fuel to the already intensifying exchange.
As the debate escalated, Saheefa shared an Instagram story reflecting her defiant stance amid criticism. Quoting a blunt message which translates: “The best way to remove stress is to sit in the corner of your room and say, "They are all dogs” she signaled an “ignore the noise” attitude, aligning herself with the idea of dismissing detractors and standing firm despite mounting backlash.
The feud has since gone viral across Pakistani social media, dividing public opinion. While some users are backing Saheefa for her bold defense and refusal to stay silent, others are criticizing her tone and questioning the recurring controversies tied to her business and public image.
The clash is rooted in the ongoing controversies surrounding Saheefa’s recently launched eatery, Roni's Pizzeria.
The restaurant has faced a wave of scrutiny in recent weeks, from allegations of coordinated negative reviews to claims by former employees regarding unpaid dues and workplace concerns.
Additionally, her past remarks about preferring certain hires sparked backlash, further placing her under public microscope.
Adding to the ongoing buzz, Saheefa has recently been under fire for her bold fashion choices, particularly her appearance in miniskirts at a Lahore event further intensifying the spotlight on her.