Lollywood actress Humaima Malick gave an interview where she clarified tactic and the reasons behind their lack of active promotion for the film that is going to be released on 13th of October.

The diva claimed that since everyone is aware of ‘The Legend of Maula Jatt’ and has been anticipating it for years, they are unable to go dancing in malls. She added that the project they are working on is fantastic and that successful products don't require showy advertising.

Fans have been waiting impatiently to witness Fawad Khan to return to the big screen alongside Hmaza Ali Abbasi, Mahira Khan, and Humaima Malick since the movie's production began in 2016. Team Maula Jatt is still not showing up to events or dancing in malls even though the movie is set to premiere on October 13th. They are simply publishing posters and conducting brief interviews as part of their stealth promotion approach.

Creating movies in Pakistan is not a very profitable endeavor. Every time a movie is made, mall visits and other promotional activities follow. However, this time there is something different, after having fans wait for years, The Legend of Maula Jatt will soon be in theatres without any promotional event and the actress have already anticipated that the movie is long waited by the audience and the quality is good so it will be a hit. 

https://www.youtube.com/watch?v=UdfiULjUHTo&t=2157s

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A post shared by HUMAIMA MALICK (@humaimamalick)