Leading German luxury fashion brand Hugo Boss has placed its first order of sportswear to a Pakistani company.

The company, known for its finely tailored men’s suits, has placed the order to a Pakistani company bringing a lot of opportunities for local workers.

Taking to Twitter, Prime Minister Imran Khan’s Adviser on Commerce and Investment, Abdul Razak Dawood shared the exciting news and wrote:

“Happy to note that well-known brand, Hugo Boss, has placed its first order of sportswear to a Pakistani company. This achievement was due to the effort of PRGMEA for holding the 35th IAF Fashion Convention in Nov last year, in Lahore. Congratulations to Ijaz Khokhar and PRGMEA,” he wrote.

https://twitter.com/razak_dawood/status/1280451588092559360

The International Apparel Federation's (IAF) 35th World Fashion Convention was held in Lahore on November 12-13, 2019, in collaboration with Dutch industry association Modint.

German fashion house Hugo Boss is known around the world for its smart men’s suits. It manufactures clothing and accessories internationally and has various products, such as eveningwear, shoes, leather goods, eyewear, watches, perfumes, and children’s fashion.